“The first thing we ask is what do we want people to feel? Delight, surprise, love, connection? … Then we begin to craft around our intention. Until everything we touch enhances each life” (WWDC Apple keynote). This type of approach will be no different with AR in an enabled landscape.
Epic User Journey
At the beginning of the first century during the time of the Roman Empire, one of the earliest geographers Strabo would publish a 17 book encyclopedia of geographic knowledge entitled “Geographica”. The influence of this seminal work on geography would endure. Renaissance scholars and artists in Florence would still make reference 1,500 years later. Within Strabo argues ‘that poetry is foremost a pursuit of knowledge’, ‘that only the poet is wise’ and denotes Homer as ‘the beginning of geography’. Through the ages, across civilizations, the great geographers from Shen Kuo to Martin Waldseemuller continued to place the role of the poet and poetry upon a plinth.
Fundamental to modern western canon is Homer’s epics poems The Iliad and The Odyssey. Much of the grandeur of the later can be accredited to the focus of the protagonist, Odysseus, a hero warrior who finds himself in fantastic adventures on his long voyage home to Ithaca after victory in the great Trojan war. From an etymology standpoint, Odyssey was also the name of the first vector Geographic Information System developed by Harvard Laboratory Computer Graphics. The technical infrastructure is still evident today in the world’s largest GIS provider, ESRI. Odyssey was also the name for the NASA Apollo command service module on that eventful mission number 13.
Homer, “The First Geographer”
The Grandeur of Ordinary Life
Mobile AR could hit over a billion user by 2021 (Digit-Capital). One billion individuals. Thousands of new epics. In his masterpiece, Ulysses, Joyce establishes a series of parallels between Homer’s poem the Odyssey (Ulysses in Latin). The protagonist of Ulysses, Leopold Bloom, is an ordinary man wandering Dublin on a single day. Joyce focuses deep respect and immense interest on Bloom believing an individual’s experience of the world was deeply worthy. Joyce states, ‘if I can get to the heart of Dublin, I can get to the heart of all cities in the world’. Elevating this simultaneously ordinary and therefore unique man on par with the traditional warrior hero Odysseus. The apparent little things which we all universally experience in daily life; spending time with family, meeting friends, or a simple walk. The daily universal rhythms and interactions with people and places. The grandeur of ordinary life.
“I am really one of the greatest engineers, if not the greatest, in the world” – James Joyce
There is a deliberate elevation of ordinary, to highlight in the significance of a reader’s own life often overlooked. With AR that is potentially one and a half billion individuals whose daily life could be enhanced. Marshall Mc Luhan’s insight of “the medium is the message” will appear to continue within augmented reality. Through the right lens of Joyce’s literature, we are revealed as beautiful serious, deep and fascinating. Our own lives are just as interesting as those of the traditional heroes of antiquity it is just we fail to appreciate them. As Yeats describes ‘the grass blade carries the universe upon its points’. “Joyce’s work takes hold of a universal rather than just the Irish heritage” states Seamus Heaney. Joyce being Irish, far from being exclusive and partial, can be universal and comprehend (both in the sense of embracing and of understanding) the entire world, mirrored in the same sense in the accomplishments of Miro or Van Gogh.
The personalized augmented reality UX experience will extend into hardware, especially when designing AR glasses. As has to be seen from smartwatches, the computer industry will to a greater extent need to take look to the fashion world for best practice to complement the cutting-edge world class AR technology, from combining beautifully designed customizable eyewear that allows for individuality through to rethinking the entire retail experience to accommodate this. The great fashion houses of Tom Ford, Coco Channel, and Christain Dior become legitimate sources of research for realizing the emerging AR world.
“Every customer is the lead actor in their own play”
– Tom Ford
Locale & The Universal
Patrick Kavanagh notes, ‘Parochialism, is universal it deals with the fundamentals’. He cherished the ordinary, the actual, the known, the unimportant. As too did Johannes Vermeer as exemplified in one of his masterpieces, “The Little Street”, exhibited at the Rijksmuseum of Amsterdam and insured for half a billion pounds. An anti-heroic picture, a weapon against false images of glamour. Modest things are enough. Most of life is routine, modest, humble. Vermeer turns our headlight to things we often overlook but care about deeply. Raising the prestige of seemingly random things or locations. Consider the painstaking and skillful detail of this unextraordinary street given the same care as to a fresco within the Vatican Sistine Chapel.
The Little Street (Het Straatje) – Johannes Vermeer 1657–58
From these concepts of the “locale” and “sense of place”, a heuristic design principle can be derived. Great AR design could be that which uses topographical features as a stage for personal experiences which amplify and celebrate the universal rhythms and grandeur of ordinary life. Connecting the individual (i) with the “locale” (L) to reveal the universal (u). Great AR experiences equals iL > u. What I call the place principle.
Great AR = iL > u